Posted in Marketing

What’s changed in Google Ads Locations reporting and why you need a custom report

Simplified locations reporting misses the nuance of user location — here’s what you need to do to get that data, too.

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Posted in How To Marketing YouTube YouTube Live YouTube Video

How to Easily Go Live on YouTube From a Computer

Want to go live on YouTube without expensive third-party tools? Wondering how to use your computer to easily stream live on YouTube? In this article, you’ll discover how to set up, schedule, and broadcast live from your computer using YouTube Studio. You’ll also find helpful features for engaging with your live viewers. To learn how […]

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Posted in Marketing

Bing rebrands as Microsoft Bing, expands Give with Bing

The rebrand includes new logos, and Give with Bing is now available in seven markets.

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Posted in Marketing

Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren’t always the same thing.

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Posted in How To Instagram Marketing

How to Use User-Generated Content on Instagram

Want to share your customers’ posts on Instagram? Wondering how to find and use their content without breaking Instagram’s Terms of Service? In this article, you’ll learn how to encourage people to create user-generated content (UGC), how to find UGC, and how to legally share it. To learn how to use user-generated content on Instagram, […]

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Posted in Expert Interviews How To Instagram Marketing Podcast Social Media Marketing Podcast

Instagram Visual Design: How to Improve Your Branding on Instagram

Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast. Kat is a designer who teaches small business owners to look amazing on Instagram. She creates […]

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Posted in Marketing

Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.

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Posted in Marketing

Google confirms indexing issues with both canonicalization and mobile-indexing

Google said it is fixing the issue and there is no action you need to take.

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Posted in Marketing

Antisemitic memes in image results highlight vulnerabilities in search

“Data voids” enable offensive content to rise to the top of the search results.

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