Category: video

Google’s new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.

This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.