Category: video

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Posted in Marketing Platforms PPC video YouTube

YouTube Spotlight Moments lets brands align ads with cultural moments

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

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Posted in Marketing Paid Social PPC Twitter video

X (Twitter) slashes video ad prices to lure back advertisers

X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.

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Posted in google Marketing PPC video YouTube

Google search revenue rises 5%, slight increase in total ad revenue

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

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Posted in Marketing PPC TikTok video

TikTok launches ads transparency library

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

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Posted in Marketing Platforms PPC video YouTube

YouTube stops playing videos for people with ad blockers in new trial

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.

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Posted in google Google Ads Marketing PPC video YouTube

Google accused of mis-selling ads on third-party websites for years

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

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Posted in Marketing PPC video YouTube

YouTube Test & Compare helps you pick the best video thumbnail

The Test & Compare feature reveals which thumbnails drive the highest CTRs, enabling advertisers to make decisions based on data performance.

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Posted in Marketing Platforms PPC TikTok video

TikTok targets $20 billion in ecommerce sales

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik

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Posted in Marketing PPC TikTok video

TikTok opens its premium content feature, Series, to more creators

Creators can now apply to get the Series feature, which lets creators charge users to access paywalled premium content.

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