Category: PPC

YouTube is making it easier for creators to promote their content and is testing the new feature with a limited number of users.

The post YouTube is testing a new “Promotions” Tab appeared first on Search Engine Land.

Use this step-by-step analysis as a blueprint to audit and help improve the profitability of your own Google Ads account.

The post How to audit your Google Ads account like a pro appeared first on Search Engine Land.

Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.

The post 7 useful Excel formulas and functions for PPC appeared first on Search Engine Land.

Earlier this year Google announced another change to Local and Smart Shopping campaigns. Well, that time – and tool – has come.

The post Google Performance Max self-upgrade tool for Local campaigns is now available appeared first on Search Engine Land.

If you don’t have the time or capacity to use the Apple Search Ads Campaign Management API, the bulk editor may be the solution.

The post Apple Search Ads can now be edited in bulk appeared first on Search Engine Land.

Applying these insights to your campaigns to optimize customer experience, attribution, and consumer engagement can help drive more sales.

The post Driving SEM success: Lessons learned from $1 billion+ in ad spend appeared first on Search Engine Land.

Is Google unwilling to protect consumers and small businesses on Google Ads? That’s what Senator Richard Blumenthal believes.

The post Senator claims Google isn’t doing enough to block ad scams appeared first on Search Engine Land.

When Apple stopped third-party app tracking, they weren’t doing it to protect users’ privacy. They had something bigger in mind.

The post Apple is expanding ads on iPhone and iPad appeared first on Search Engine Land.

Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.

The post Webinar: What ad channels work best for your brand? appeared first on Search Engine Land.

If you’re on top of the latest techniques and what’s to come in search marketing, submit a pitch to present at SMX Next.

The post Want to speak at SMX? Now’s the time to submit a pitch! appeared first on Search Engine Land.