Category: PPC

Identify where you can reduce your marketing costs and increase profitability without hurting revenue.

The post How to stop wasting brand search spend – and save it with automation appeared first on Search Engine Land.

Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn’t have to be overwhelming. Here are 11 things to remember as you’re setting up a new GA4 property.

The post 11 steps to setting up a successful GA4 property appeared first on Search Engine Land.

Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.

The post 5 new updates to Meta call ads appeared first on Search Engine Land.

Google says you can opt-out if you’re concerned that your database can’t handle datafeeds without a target country.

The post Content API for Shopping and Google Ads API updated for country targeting appeared first on Search Engine Land.

Yet another potential outage for Google, this time affecting certain ads from delivering.

The post New Google issue may affect ad serving appeared first on Search Engine Land.

Hot Google Ad outages in your area

The post More Google Ad incidents and issues appeared first on Search Engine Land.

Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.

The post Google Display & Video 360 API v2 beta launched appeared first on Search Engine Land.

Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.

The post Google ad extensions are being rebranded as assets appeared first on Search Engine Land.

New properties may not show recommendations right away, as they need time to learn from your account’s history.

The post Google now has recommendations for Analytics appeared first on Search Engine Land.

Scripts are set up using JavaScript code and allow advertisers to make broad changes to accounts without managing them manually.

The post Google launched support for Performance Max campaigns in ad scripts appeared first on Search Engine Land.