Category: PPC

Marketers now have greater insights into their customer base and campaign engagement performance than ever before.

The post GA4 audiences can now be used with third-party segments in Ad Manager appeared first on Search Engine Land.

X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.

The post X (Twitter) slashes video ad prices to lure back advertisers appeared first on Search Engine Land.

Daily users increase 5% year-on-year too to reach 2.06 billion.

The post Meta’s ad revenue up 12% in Q2, exceeding expectations appeared first on Search Engine Land.

Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.

The post Microsoft Search and Advertising revenue up 3% amid ad spend drop appeared first on Search Engine Land.

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

The post Google search revenue rises 5%, slight increase in total ad revenue appeared first on Search Engine Land.

Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.

The post TikTok launches text posts appeared first on Search Engine Land.

There are certain criteria that brands must meet if they want their offers and products to be featured on Google.

The post Google updates Misrepresentation policy with key information on building trust appeared first on Search Engine Land.

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

The post TikTok launches ads transparency library appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.

The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.