Category: PPC

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

The post TikTok launches ads transparency library appeared first on Search Engine Land.

Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.

The post Microsoft’s Performance Max is now in open beta appeared first on Search Engine Land.

Marketers will soon have access to more editing tools to help create a higher-quality ad product and more opportunities to increase reach.

The post Meta rolls out multiple updates to enhance Facebook video experience appeared first on Search Engine Land.

The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.

The post Kroger’s new self-service ad platform: What you need to know appeared first on Search Engine Land.

Google is accused of illegally taking hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard.

The post Daily Mail ‘set to sue’ Google over Bard copyright issues appeared first on Search Engine Land.

Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?

The post Threads is adding branded content tools to create paid promotion opportunities appeared first on Search Engine Land.

The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.

The post Google sued for allegedly stealing content, data to train AI products appeared first on Search Engine Land.

The move, which has been described as “anti-competitive”, may cause headaches for marketers as it could impact brand reach.

The post Twitter blocks links to Meta rival Threads appeared first on Search Engine Land.

Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.

The post Threads FAQ: Everything marketers need to know appeared first on Search Engine Land.

The biggest threat to you job isn’t AI – it’s other marketers who have figured out how to use AI to their advantage.

The post 10 ways to revolutionize your PPC game with GPT appeared first on Search Engine Land.