Category: PPC
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IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns
The company reportedly issued a “privacy alert” email in response to claims YouTube ads may have led to the online tracking of children.
The post IPG Mediabrands tells clients to temporarily pause Google Performance Max campaigns appeared first on Search Engine Land.
Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more
Amazon will enable this feature automatically for advertisers, which could lead to additional visibility and purchases.
The post Amazon Sponsored Product ads will now appear on Pinterest, Buzzfeed, and more appeared first on Search Engine Land.
The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing’s market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
The post The new Bing has failed to take any market share from Google after six months appeared first on Search Engine Land.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
The post Instagram tests Multi-Advertiser ads, cramming four ads into one screen appeared first on Search Engine Land.
X (Twitter) paywalls XPro (TweetDeck)
The move is expected to negatively impact the discoverability of content on X (Twitter).
The post X (Twitter) paywalls XPro (TweetDeck) appeared first on Search Engine Land.
Google Ads trials enhanced customer service for small businesses
This level of one-on-one support has historically only been offered to Google Ads’ biggest clients.
The post Google Ads trials enhanced customer service for small businesses appeared first on Search Engine Land.
Google Ads launches new AI assistant but warns its content may be inaccurate
Those trialling the new tool are encouraged to provide feedback to help the machine learn.
The post Google Ads launches new AI assistant but warns its content may be inaccurate appeared first on Search Engine Land.
YouTube enables linking between Shorts and long-form videos
The links will direct viewers away from Shorts, which can’t display pre or mid-roll ads, to long-form videos, which support both ad products.
The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the ‘Subscribe’ button on their channel.
The post YouTube creators can now include more external links on their channels appeared first on Search Engine Land.
Google Ads API version 14.1 rolls out
The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.
The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.

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