Category: PPC

The links will direct viewers away from Shorts, which can’t display pre or mid-roll ads, to long-form videos, which support both ad products.

The post YouTube enables linking between Shorts and long-form videos appeared first on Search Engine Land.

Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the ‘Subscribe’ button on their channel.

The post YouTube creators can now include more external links on their channels appeared first on Search Engine Land.

The updated Google Ads offers new tools and features to help marketers track campaign performance more efficiently.

The post Google Ads API version 14.1 rolls out appeared first on Search Engine Land.

Ads will be served from the moment a consumer opens the app to the second they are dropped off.

The post Lyft starts serving ads on its app appeared first on Search Engine Land.

Anticompetitive claims related to Google Search Ads 360 and the company’s mobile search dominance are moving forward.

The post Judge: No evidence Google harmed competitors by limiting search visibility appeared first on Search Engine Land.

The improved insights aim to help marketers gain early learnings to shape their campaigns and bidding strategies.

The post Google Ads launches several new features ahead of holiday season appeared first on Search Engine Land.

Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.

The post TikTok rolls out major Ads changes to meet EU regulations appeared first on Search Engine Land.

The new RSA guide includes advice on how to write ads that perform well and the best ways to evaluate a campaign’s performance.

The post Google releases Responsive Search Ads guide appeared first on Search Engine Land.

The new AI-powered features were launched to help marketers better understand their audience and optimize campaigns more effectively.

The post 8 new Google Analytics 4 features to enhance app measurement and performance appeared first on Search Engine Land.

AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first.

The post Meta launches new AI tool that creates music using text prompts appeared first on Search Engine Land.