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The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.

As more advertisers boost their ad spend on Google Search ads, competition is growing, causing the product to become more expensive.

Google has confirmed it is investigating reports of these issues and is working on a fix.

The platform updated its user interface for a small number of accounts to improve navigation and workflow organization.

Google confirmed to Search Engine Land that the new feature may appear in various LSA verticals for some users.

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

Google is being urged to do more in safeguarding brands’ reputations and preventing online shoppers from becoming victims of fraud.

Category: PPC