Category: PPC
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Google advertisers are confused between support and sales – we asked for clarification
Search Engine Land spoke with Google to understand the difference between the two services and what to do if you’re not happy with either.
Google conversational experience rolls out to all UK and US advertisers
The feature will soon be globally accessible to all advertisers but will initially only be available in English.
LinkedIn launches sponsored articles
LinkedIn users can read sponsored posts without leaving the platform, potentially leading to increased engagement.
Google rolls out new Performance Max guide and updates several others
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here’s how SGE could transform PPC marketing.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land’s ChatBot to create a Facebook post to drive conversions for a vehicle recovery company.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been “duping” corporate clients like Walmart by allowing ads to run alongside “clearly illegal” content.
TikTok reports non-skippable video ads may harm engagement
New research also found that ad duration is unlikely to impact performance, but ad placement will.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
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