Category: PPC

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google’s interests.

Advertisers reject Google’s campaign against California’s privacy bill saying businesses should build consent-driven customer relationships.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.