Category: PPC

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.

Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Spotify’s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.

Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.

Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns