Category: PPC

Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.

Amazon’s return abroad — one month after pulling out — follows data showing rivals gained clicks but lost efficiency in its absence.

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google Ad spending grew 9% while Microsoft Ads saw stronger 17% growth and PMax campaigns showed deteriorating performance, Tinuiti reports.

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.