Category: PPC

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.

Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.