Category: PPC

Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust

Brands and advertisers face fresh uncertainty as President Trump’s executive order keeps TikTok alive in the U.S. as negotiations drag on.

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.

A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.

Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.

Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Google said its users want more frequent updates and this will result in that.