Category: PPC

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.

OpenAI’s new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.