Category: PPC

Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.

Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.

Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.