Category: PPC

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.

Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

YouTube’s new AI-powered report helps advertisers measure their total brand impact across paid and organic videos for the first time.

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time cross-channel reporting.

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

Google’s new “Campaign Type” hint suggests the Channel Performance report will expand beyond Performance Max.

The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP.