Category: PPC
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YouTube locks sidebar on mobile ads, removing close option
YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
Microsoft Advertising advertiser console down
This impacts the web UI, but other interfaces are currently up. This does not impact ad serving.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI’s new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
Google Ads turns 25: A look back at the biggest changes and advances in search
Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.
Yelp’s new tools help brands connect faster and engage customers in real time
Businesses can now use AI to respond instantly, capture leads, and engage customers more efficiently on Yelp.
Google Ads’ new text guidelines feature begins rolling out
Advertisers can now guide Google’s AI to create text assets that align with brand tone, messaging, and compliance standards.
Google Ads to permanently delete canceled accounts after six months
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Google Ads to auto-generate videos from existing Demand Gen image ads
Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.
Google opens Shopping Ads to physical goods subscriptions
Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.
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