Category: Platforms

Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.

The post Instagram updates Reels to simplify content creation appeared first on Search Engine Land.

Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?

The post Threads is adding branded content tools to create paid promotion opportunities appeared first on Search Engine Land.

Amazon’s popularity has grown as the starting point for product searches, including those in younger generations.

The post Study: TikTok loses popularity as ecommerce search engine appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers may see an increase in reach for their YouTube campaigns as more people are pushed into turning off their ad blocker settings.

The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land.

In this webinar, discover the true potential of GPT for marketing.

The post Reshape your marketing with GPT appeared first on Search Engine Land.

TikTok plans to quadruple its global e-commerce operations with a target of selling $20 billion in merchandise.Tik

The post TikTok targets $20 billion in ecommerce sales appeared first on Search Engine Land.

Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?

The post Twitter’s U.S. ad revenue drops 59% appeared first on Search Engine Land.

Instacart’s new search experience will feature sponsored product campaigns from consumer packaged goods (CPG) brands.

The post Ask Instacart brings generative AI to Instacart’s search experience appeared first on Search Engine Land.

Instacart may be known for delivering groceries, but advertising delivered $740 million in revenue for the company in 2022.

The post Nearly 30% of Instacart’s revenue is from advertising appeared first on Search Engine Land.