Category: Marketing

Google Sheets, E-A-T, helpful content and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2022.

The post Top 10 SEO expert columns of 2022 on Search Engine Land appeared first on Search Engine Land.

Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.

The post Top 10 PPC expert columns of 2022 on Search Engine Land appeared first on Search Engine Land.

SEO proved to be yet another challenging year with several big changes. Here’s our recap of the year’s most important SEO news and stories.

The post SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more appeared first on Search Engine Land.

Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.

The post Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond appeared first on Search Engine Land.

If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.

The post PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more appeared first on Search Engine Land.

Here’s what you need to know about Google Autocomplete, how it generates predictions, and why it has moved away from making “suggestions.”

The post How Google Autocomplete works appeared first on Search Engine Land.

CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.

The post Google updates ad policies to allow more CBD promotions appeared first on Search Engine Land.

There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.

The post Merchant Center Feeds issue appeared first on Search Engine Land.

After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.

The post Microsoft to go fully live with new Bingbot user-agent change in January 2023 appeared first on Search Engine Land.

We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.

The post How the TikTok algorithm works: Everything you need to know appeared first on Search Engine Land.