Category: Marketing
Category Added in a WPeMatico Campaign
Google Ads pilots conversions account level diagnostic tab
Lionel Poizner December 11, 2023
The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
Lionel Poizner December 11, 2023
A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
Google November 2023 reviews update now done rolling out
Lionel Poizner December 7, 2023
This update will be the last time Google has confirmed a reviews update.
Google is rolling out programmatic bidding for limited ads
Lionel Poizner December 7, 2023
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google advertisers can now opt out of Search Network
Lionel Poizner December 6, 2023
This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
Google is testing its Gemini AI model in Search
Lionel Poizner December 6, 2023
Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
8 winning SEO A/B tests that boost organic traffic by Digital Marketing Depot
Lionel Poizner December 5, 2023
Learn which page changes help SEO rankings and which don’t.
Microsoft Bing adds new Deep Search generative AI feature
Lionel Poizner December 5, 2023
Deep Search attempts to discern the user intent behind ambiguous queries and show results that don’t explicitly include the original keywords.
Google expands video requirements for “Video mode” where video must be main content of the page
Lionel Poizner December 4, 2023
If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Google Local Service Ads roll out impression share data
Lionel Poizner December 4, 2023
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.

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