Category: Marketing

Category Added in a WPeMatico Campaign

Posted in google Google Ads Marketing Paid Social PPC

Google Ads pilots conversions account level diagnostic tab

The new feature offers weekly updated data, allowing you to review your current measurement setup for better campaign performance.
Continue Reading Google Ads pilots conversions account level diagnostic tab
Posted in Marketing SearchBot SEO

Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases

A human asks Search Engine Land’s ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here’s the answer.
Continue Reading Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
Posted in google Marketing Paid Social PPC

Google is rolling out programmatic bidding for limited ads

Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Continue Reading Google is rolling out programmatic bidding for limited ads
Posted in google Google Ads Marketing Paid Social PPC

Google advertisers can now opt out of Search Network

This news follows allegations in an Adalytics report about Google’s ads appearing alongside potentially harmful content.
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Posted in Marketing PPC SEO

Google is testing its Gemini AI model in Search

Gemini, Google’s multimodal large language model, will be added to Search and Ads next year. It has already reduced SGE response times.
Continue Reading Google is testing its Gemini AI model in Search
Posted in Bing Marketing Microsoft SEO

Microsoft Bing adds new Deep Search generative AI feature

Deep Search attempts to discern the user intent behind ambiguous queries and show results that don’t explicitly include the original keywords.
Continue Reading Microsoft Bing adds new Deep Search generative AI feature
Posted in google Google: SEO Marketing Search features SEO

Google expands video requirements for “Video mode” where video must be main content of the page

If your video is not the primary part of the page, Google will not show your videos in search and within “Video mode” of Google Search.
Continue Reading Google expands video requirements for “Video mode” where video must be main content of the page
Posted in google Google Ads Marketing Paid Social PPC

Google Local Service Ads roll out impression share data

Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts.
Continue Reading Google Local Service Ads roll out impression share data