Category: Marketing

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Posted in Display Marketing PPC

Best of the Bot: Create an SEO plan for a digital marketing agency

A human asks Search Engine Land’s ChatBot to create a content marketing and SEO plan. Here’s the answer.

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Posted in Marketing Platforms SEO

Ahrefs again calls out Semrush for ‘unethical practices’

Ahrefs seems to believe an article endorsing Semrush over Ahrefs on the Backlinko website may violate FTC’s endorsement guidelines.

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Posted in Advertising Marketing Microsoft Paid Social PPC

Microsoft Search and News Advertising revenue up 10% in Q3

The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI.

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Posted in google Google Ads Marketing Paid Social PPC

Google search revenue rises 11%, solid increase in total ad revenue

Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.

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Posted in Marketing PPC

How Georgia-Pacific uses retail media networks to reach customers

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.

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