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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
Lionel Poizner December 28, 2023
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
Lionel Poizner December 27, 2023
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
Lionel Poizner December 26, 2023
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years.
7 key 2024 search trends to watch and 3 top priorities
Lionel Poizner December 21, 2023
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Google Search is investigating reports of delayed indexing issues
Lionel Poizner December 21, 2023
Google said it is “working on identifying the root cause” that is affecting a “small number of sites.”
Join a masterclass on data storytelling by Cynthia Ramsaran
Lionel Poizner December 20, 2023
Learn how to engage consumers, influence decisions and create brand loyalty.
Campaign management software: Everything you need to know
Lionel Poizner December 20, 2023
Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.
Google is evaluating additional PMax brand safety controls
Lionel Poizner December 19, 2023
Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
Google Analytics 4 properties can now be integrated with AdSense
Lionel Poizner December 19, 2023
Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
4 pillars of an effective SEO strategy
Lionel Poizner December 18, 2023
Don’t let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building.

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