Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Facebook google Instagram LinkedIn Marketing Meta Microsoft Paid Social Pinterest PPC Snapchat Threads TikTok YouTube

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
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Posted in Marketing SEO

SEO year in review 2023: The year of generative AI

It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
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Posted in Marketing SEO

7 key 2024 search trends to watch and 3 top priorities

Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024. 
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Posted in Google: SEO Marketing SEO

Google Search is investigating reports of delayed indexing issues

Google said it is “working on identifying the root cause” that is affecting a “small number of sites.”
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Posted in Enterprise Marketing Platforms SEO

Campaign management software: Everything you need to know

Streamlining the management of campaigns saves time and increases agility, but it’s unlikely any one solution will fit all your needs.
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Posted in google Google Ads Marketing Paid Social PPC

Google is evaluating additional PMax brand safety controls

Google was accused of serving ads on inappropriate websites last month in a report published by Adalytics.
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Posted in google Google Ads Google Analytics Marketing Paid Social PPC

Google Analytics 4 properties can now be integrated with AdSense

Marketers can mix AdSense data with other site metrics, like traffic sources and user behavior, to get better insights.
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Posted in Marketing SEO

4 pillars of an effective SEO strategy

Don’t let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building.
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