Category: Marketing

A lot has happened this year, from new ad products and the retirement of attribution models to ads on SGE and the antitrust trial.

The post Google Ads turns 23: A look back at the biggest changes and advances in search appeared first on Search Engine Land.

Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.

The post Use this tactic to drive revenue on your SEO campaigns appeared first on Search Engine Land.

The new feature, which is available to all publishers, helps to improve the targeting precision of ads

The post Google AdSense launches related search for Auto Ads appeared first on Search Engine Land.

Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop.

The post Google Ads rolls out stricter requirements for new certifications appeared first on Search Engine Land.

In this webinar, discover the use cases and concerns for GenAI in content production.

The post The reality behind content marketing and AI appeared first on Search Engine Land.

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

The post YouTube launches new feature to enhance product ad targeting appeared first on Search Engine Land.

Google is retiring first-click, linear, time decay and position-based because of “increasingly low adoption rates.”

The post Google confirms sunset details for 4 attribution models in Ads and Analytics appeared first on Search Engine Land.

In this webinar, content experts share four ways AI can streamline your workflow.

The post Awaken dead content with AI and DAM appeared first on Search Engine Land.

Finish 2023 strong and head into the New Year primed for success: Attend SMX Next, online November 14-15, for free.

The post 10 reasons to join us at SMX online this November appeared first on Search Engine Land.

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube.

The post YouTube Spotlight Moments lets brands align ads with cultural moments appeared first on Search Engine Land.