Category: google

Since March 1st, some advertisers have been reporting that their Google Ads are not serving.

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.

Google is reportedly internally testing a new feature called ‘AI Mode’, which is a new way to ask open-ended and exploratory questions.

Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Google’s new PMax “Source” column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.

This is a Search Labs experimental feature available on the Google App for iOS or Android.

Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence.