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Google to require separate product IDs for multi-channel items

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Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.

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Google to allow Prediction Markets ads under strict rules

Why phrase match is losing ground to broad match in Google Ads

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.

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Posted in google Marketing News Search features SEO

Google tests blue Send button that replaces AI Mode in the search box

As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.

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Google to loosen pharma ad rules for AdMob authorized buyers

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

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Posted in Core update google Google Algorithm Updates Google: SEO Marketing News SEO

Google December 2025 core update rolling out now

This was the third core update of 2025 and fourth confirmed Google update in 2025.

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Judge limits Google’s default search deals to one year

A judge’s ruling will force Google to end its long-term pacts with Apple and Samsung, but is unlikely to dent its search dominance.

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Google’s ad tech fixes face EU market test

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech.

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Google Ads’ Nano Banana Pro AI get rigorously tested

6 steps to improve your Google Ads campaigns

Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.

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Study: Why seasonality adjustments keep failing advertisers on Black Friday

According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.

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