Category: google

If you don’t laugh, you’ll cry, so check out some of the best reactions from marketers to the enforced switchover from UA to GA4.

The post 13 of the funniest reactions to GA4: The roast of Google Analytics 4 appeared first on Search Engine Land.

Most Search Engine Land and MarTech readers are slouching toward the forced adoption of GA4 – and most marketers really don’t like GA4.

The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land.

Marketers can use the new restriction settings to take back control of their campaigns and where their ads appear.

The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land.

Conversion data will help marketers better optimize bids, which could potentially result in improved performance of their campaigns.

The post Google recommends importing GA4 conversion data into Google Ads appeared first on Search Engine Land.

Advertisers may have lost billions of digital ad dollars by paying premium prices for a service that Google allegedly failed to deliver.

The post Google accused of mis-selling ads on third-party websites for years appeared first on Search Engine Land.

Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal Analytics.

The post GA4 launches AMP support appeared first on Search Engine Land.

Advertisers are walked through everything they need to know about retail marketing – including the industry’s third big wave.

The post A PPC marketer’s guide to retail media appeared first on Search Engine Land.

Marketers still using first-click, linear, time decay and position-based attribution models across Google Ads and GA4 will be impacted by the update.

The post Google updates when 4 attribution models will be retired appeared first on Search Engine Land.

Advertisers can now identify which channel contributes to a conversion, helping them to better measure the impact of their campaigns.

The post GA4 gives marketers choice in Google Ads conversion credit eligibility appeared first on Search Engine Land.

Store Sales’ upgraded capabilities could help advertisers achieve a higher omnichannel ROAS and increased offline sales.

The post Google Performance Max adds Store Sales reporting, bidding appeared first on Search Engine Land.