Category: google

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

Google says it’s aware of weak ‘best of’ lists and said it ‘works to combat that kind of abuse’ in Search and Gemini.

Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required.

Google credits its new audio and voice models in Gemini 3.1 Flash Live for the expansion.

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.

Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.

A senior Google executive says the company is “not ruling out” ads in its Gemini AI app — a notable reversal from denials made just months ago.

CTV impressions for PMax advertisers have surged over the past year as Google rapidly expanded YouTube’s reach to the big screen.

Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.