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Some Google AI Overviews now use Gemini 3 Pro

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. Your customers search everywhere. Make sure your brand shows up. The SEO toolkit you know, plus the AI visibility data you need. Start Free Trial Get started […]

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Google adds new data transmission controls to Ads consent stack

How shifts in data privacy are forcing a return to marketing fundamentals

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.

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Google launches Universal Commerce Protocol for agent-led shopping

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

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Anthony Higman shares a PPC redemption story

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.

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Google launches A/B testing for Performance Max assets (Beta)

7 Google Ads search term filters to cut wasted spend

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.

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Vehicle Ads get a call upgrade

CPC inflation: How fast are Google Ads costs rising?

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.

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Google to require separate product IDs for multi-channel items

Google Shopping Ads - Google Ads

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability.

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Google to allow Prediction Markets ads under strict rules

Why phrase match is losing ground to broad match in Google Ads

Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.

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Google tests blue Send button that replaces AI Mode in the search box

As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.

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Google to loosen pharma ad rules for AdMob authorized buyers

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

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