GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Could happy advertisers be the key to connected TV success? by MNTN
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
The state of SEO in 2024: Are you AI-ready? by Cynthia Ramsaran
In this webinar, learn what’s ahead and how to stay ahead.
LinkedIn ad prices surge as advertisers’ X boycott continues
Prices have surged by as much as 30% – but advertisers are reporting up to 20% ROI for premium LinkedIn campaigns.
Top 10 PPC expert columns of 2023 on Search Engine Land
ChatGPT, Hagakure method, Performance Max and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2023.
Top 10 SEO expert columns of 2023 on Search Engine Land
ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let’s explore the most significant changes and updates in PPC that happened in 2023.
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
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Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
In 2023, we had nine official and confirmed Google algorithm updates – which was on less than the previous two years.
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