Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Google exec addresses advertisers’ automation concerns
Search Engine Land spoke to advertisers about the potential risks automation poses on the future of digital marketing.
Bing Deep Search is rolling out to more users
Microsoft previewed Deep Search in December 2023 and now it seems more users are able to see it.
Amazon’s ad services revenue rises 27%, bringing in more than $14 billion in Q4
The retail giant exceeded digital advertising expectations and now predicts the strong performance to continue in 2024.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Google showing TikTok videos in featured snippets, SGE
TikTok’s value in Search continues to rise, with TikTok videos now showing in Search Generative Experience and featured snippets.
Google Core Web Vitals to add Interaction to Next Paint on March 12
We now know the specific date as to when Google will replace FID with INP as a Core Web Vitals metric.
Microsoft Search and News Advertising revenue up 8%
This is the first time Microsoft has reported its quarterly earnings as a $3 trillion company and included revenue from Activision Blizzard.
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Teams that train together, win together. Send your team to SMX!
Actionable training, live Q&A, free on-demand access, a personalized certificate of completion… it’s all yours at the SMX Master Classes.
Recent Comments