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Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.

Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights

Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.

Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.

Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.