Posted in Amazon Marketing PPC

Amazon opens advertising to other retailers

Amazon advertising: The ultimate guide

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

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Posted in google Marketing SEO

Google testing audio version of Google Discover named Daily Listen

This is a Search Labs experimental feature available on the Google App for iOS or Android.

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Posted in Marketing Meta PPC

Meta gave special content moderation treatment to top advertisers

6 advanced (yet missing) KPIs to track Meta Ads success

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

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Posted in Marketing PPC

Instacart expands foodservice advertising

Instacart’s partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

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Posted in google Marketing PPC

Google updates financial products policy for crypto ads

Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.

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Posted in google Marketing PPC

Google’s Performance Max placement rules create API confusion

Maximizing Performance Max: Strategies for ecommerce success

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence.

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Posted in google Marketing PPC

Google Ads plans major AI Push in 2025, reshaping search marketing

Google’s VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

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Posted in Marketing SEO

Google revives Tag Assistant

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.

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Posted in Marketing SEO

Top 10 SEO expert columns of 2024 on Search Engine Land

Search Engine Land's Top SEO columns of 2024

How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.

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Posted in Marketing SEO

Top 10 PPC expert columns of 2024 on Search Engine Land

Search Engine Land's Top PPC Columns of 2024

Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.

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