Posted in Marketing

Google is hiring a Search Quality Analyst to fight search spam

The job is based in Mountain View, California and you would work on helping keep the search results spam free.

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Google adds Smart Bidding for store sales to optimize bids for offline transactions

With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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Google to add page experience ranking signals to desktop search in February 2022

The rollout will be complete by the end of March 2022.

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Google releases November 2021 spam update

The rollout for this Google search algorithm update will take about a week.

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Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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Google updates AdSense Policy center look, adds new feature updates for advertisers

The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

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Google tool for reporting domain verification and user management issues with Search Console

Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

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Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

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Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Plus, the secret to managing people is less management and more peopling

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Facebook is now Meta: Tech giant announces rebrand

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

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