Posted in Marketing

How to fix the SEO issues that keep you from achieving your goals

Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.

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Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief

And holiday sales will break a new record as Cyber Week growth slows down.

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Posted in Marketing

How to solve the marketing reporting conundrum without being a magician

In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing teams.

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The revised Google search quality guidelines are out; Wednesday’s daily brief

Health insurance ad formats for Microsoft Advertising…

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Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing.

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Meet your Search Engine Land Awards Search Marketers of the Year

Not only have these marketers exceeded expectations in every way, but they’ve focused on giving back to their companies, departments, and communities.

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IndexNow – new initiative by Microsoft and Yandex to push content to search engines

Google seems to currently not be participating in this initiative.

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What does Google’s infinite scroll on mobile mean for advertisers?

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads.

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