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Whether Google manipulated AMP or not, it’s a great time to reassess using it

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester

The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.

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YouTube ads are the breakout star of Google’s Q3 earnings report

While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time.

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Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief

Plus, Facebook’s aging user base and what it means for advertisers.

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Google’s podcast knowledge panel update: Your questions answered

If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules

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App advertisers can now use App campaigns for engagement without implementing deep links

The new option can cut down on developer support requests and takes users to the app homepage.

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Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi

There is potential that publishers and advertisers have been overpaying and missing out on placements due to Google’s alleged collusion with Facebook to essentially rig the ad market.

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Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims

Recently unredacted sections of the complaint paint a damning picture of Google’s motivations that, if true, could erode any trust it has left with publishers.

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Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.

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