Posted in Marketing

Facebook’s topic exclusion controls test rolls out to more advertisers

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

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We’re turning off AMP pages at Search Engine Land

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.

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SEO community feels blindsided by November core update as Google defends timing

SEOs have a few opinions on the timing of this update.

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Google adds documentation on translated search results and ad networks with Google Translate

Have you recently seen Google translate your snippets, here is how to control it.

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The top 100 consumer products this holiday season, according to Google

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for potentially heightened demand and ensure their product feeds are up to date.

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The Microsoft Audience Network expands to 18 new markets

Advertisers can now reach more audiences in Europe, Central and South America.

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Google adds local news features to search, giving publishers more exposure

Local news organizations depend on organic search traffic as queries like “news near me” have tripled in the past five years, Google says.

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Some Customer Match features to become available to all policy-compliant advertisers

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $50k threshold for full Customer Match access.

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Microsoft list of Bingbot IP addresses released

Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.

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Google Ads shopping ads bug results in huge CPC increased; issue now resolved

The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13.

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