Posted in Marketing

Amazon sellers battle the giant’s algorithm-based policy- and decision-making

At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.

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Google rolls out product feed support to more video campaign types

Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.

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Facebook says short posts have the most views while hate speech drops on platform

The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.

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Freelancers can now offer their services on LinkedIn’s new gig marketplace

The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.

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New features out for Google Ads Editor version 1.8

Make sure to go through the list and determine which new features will best serve your accounts and clients when you use Google Ads Editor.

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Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking

The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.

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Google is testing the IndexNow protocol for sustainability

After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.

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9 ways to level up your search marketing career

Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader.

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Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert

If you work with SMBs and they received the notification, there’s a chance they may be worried about how laws and resulting changes will affect their businesses.

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What digital marketers should know about Google Analytics 4

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

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