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Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

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Google has updated their help documents to say it finds a mix of reviews more trustworthy.

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Google said because of some difficulties that some sites may have moving to mobile-first indexing, it has decided to not move those sites over yet..

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SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.

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Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.

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Between November 11th and November 17th, Googlebot slowed crawling on some websites.

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While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

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ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

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The new mobile app features can be used to identify emerging trends and act on them from anywhere.

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Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

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