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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

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Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

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Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

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The issue, which affected the serving of ads on YouTube, has been resolved.

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AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

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This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.

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Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.

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Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

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