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Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief

And, should robots.txt support a feature for no indexation? Take the survey.

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Should robots.txt support a feature for no indexation? Take the survey

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.

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Social media advertising is getting harder; Monday’s daily brief

Plus, the latest jobs in search marketing

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Facebook changes business ad options in reaction to iOS updates

While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising.

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Data, data, data, data rockin’ everywhere; Friday’s daily brief

Plus, set your inclusion attributes in Microsoft Advertising

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Keep your emails out of the spam folder and in front of your subscribers

Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered.

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“About this advertiser” initiative now includes Advertisers Pages for Google Ads

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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Staying virtual; Wednesday’s daily brief

Plus, how to set up Google Analytics 4 using Google Tag Manager.

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How to set up Google Analytics 4 using Google Tag Manager

Save time, avoid editing code and easily create custom events by configuring your analytics setup via GTM.

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