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“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.

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You can safely ignore this notification if you received it over this past weekend.

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When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more.

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While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.

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Currently in closed beta, the Asset Library displays any existing image assets the advertiser has in their account.

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Google will show local results on the left and a map on the right of those results.

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The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.

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Uncertainty has defined much of the past two years. At SMX Next, PPC professionals shared how marketers can develop adaptable plans to overcome the unforeseen.

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When the update rolls out in a few weeks, advertisers that are already using image extensions for mobile devices will automatically show those extensions on desktop as well.

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The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.

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