X (Twitter) slashes video ad prices to lure back advertisers
X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.
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Meta’s ad revenue up 12% in Q2, exceeding expectations
Daily users increase 5% year-on-year too to reach 2.06 billion.
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Microsoft Search and Advertising revenue up 3% amid ad spend drop
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
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Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
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Don’t underestimate the power of content management by Cynthia Ramsaran
In this webinar, learn how to organize, distribute and control digital assets.
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TikTok launches text posts
Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.
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Take your campaigns to the next level: Attend an SMX Master Class!
Sharpen your skills and expand your professional horizons: Join us online August 16-17!
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Google updates Misrepresentation policy with key information on building trust
There are certain criteria that brands must meet if they want their offers and products to be featured on Google.
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TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
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A blueprint for boosting sales and dominating paid and organic campaigns by Cynthia Ramsaran
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
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