Posted in Marketing Paid Social PPC Twitter video

X (Twitter) slashes video ad prices to lure back advertisers

X also warned advertisers they risk losing their verified status if they fail to hit minimum spending thresholds.

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Posted in google Marketing PPC video YouTube

Google search revenue rises 5%, slight increase in total ad revenue

Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.

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Posted in Marketing Paid Social PPC TikTok

TikTok launches text posts

Brands will be able to share written content for the first time and experiment with an array of new features designed to boost engagement.

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TikTok launches ads transparency library

The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.

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