Category: Marketing
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Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Lionel Poizner April 9, 2024
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
4 YouTube Shopping updates, including Collections and Affiliate Hub
Lionel Poizner April 9, 2024
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Best of SearchBot: Create a strategy to build high-quality backlinks
Lionel Poizner April 8, 2024
We asked Search Engine Land’s SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Lionel Poizner April 8, 2024
Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Lionel Poizner April 5, 2024
We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Bing Search tests removing cache link
Lionel Poizner April 5, 2024
This comes after Google Search officially dropped its cache link a couple of months go.
LinkedIn introduces CTV ads for B2B campaigns
Lionel Poizner April 4, 2024
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Google ‘considering Hubspot acquisition’
Lionel Poizner April 4, 2024
The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Facebook launches enhanced full-screen video player with key upgrades
Lionel Poizner April 3, 2024
The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Reminder – Google is turning off all Universal Analytics services and APIs
Lionel Poizner April 3, 2024
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.

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