Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing PPC

Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers

New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
Continue Reading Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Posted in Marketing Paid Social PPC YouTube

4 YouTube Shopping updates, including Collections and Affiliate Hub

The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
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Posted in Marketing SearchBot SEO

Best of SearchBot: Create a strategy to build high-quality backlinks

We asked Search Engine Land’s SearchBot to create a backlink strategy to boost SEO and brand awareness for a financial advisory firm.
Continue Reading Best of SearchBot: Create a strategy to build high-quality backlinks
Posted in google Marketing Paid Social PPC

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Both Google and HubSpot may find themselves defending the proposed deal against antitrust watchdogs in court, should it proceed.
Continue Reading Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny
Posted in google Google Ads Marketing Paid Social PPC

Google explains why Ad Strength is ‘so important’ as it addresses industry concerns

We reached out to Google to address your concerns regarding Ad Strength — here’s the it should really play in your campaigns.
Continue Reading Google explains why Ad Strength is ‘so important’ as it addresses industry concerns
Posted in Bing Bing SEO Marketing Microsoft SEO

Bing Search tests removing cache link

This comes after Google Search officially dropped its cache link a couple of months go.
Continue Reading Bing Search tests removing cache link
Posted in LinkedIn Marketing PPC video

LinkedIn introduces CTV ads for B2B campaigns

LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
Continue Reading LinkedIn introduces CTV ads for B2B campaigns
Posted in google Marketing Paid Social PPC

Google ‘considering Hubspot acquisition’

The search engine is reportedly in discussions with Morgan Stanley regarding a potential offer, but no offer has yet been made.
Continue Reading Google ‘considering Hubspot acquisition’
Posted in Facebook Marketing Paid Social PPC

Facebook launches enhanced full-screen video player with key upgrades

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Continue Reading Facebook launches enhanced full-screen video player with key upgrades
Posted in google Google Analytics Marketing Paid Social PPC

Reminder – Google is turning off all Universal Analytics services and APIs

Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
Continue Reading Reminder – Google is turning off all Universal Analytics services and APIs