Category: Marketing

Category Added in a WPeMatico Campaign

Posted in google Marketing PPC SEO

Head of Google Search demands urgency as growth slows

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

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Posted in Marketing SearchBot SEO

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Best of SearchBot

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

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Posted in Marketing PPC

Google accused of anti-competitive tactics by Japanese regulator

google-auction-bid-money-legal2-ss-1920

Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.

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Posted in Facebook google Instagram Marketing Meta SEO

Meta AI adds Google Search results

Meta AI

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

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Posted in google Google Ads Marketing PPC

Google Chrome IP masking could radically impact search advertising

Data privacy with Google colours

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

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Posted in Google Analytics Marketing SEO Technical optimization

5 alternatives to the missing Page Timings report in GA4

Optimizing for page speed: 5 alternatives to the missing Page Timings report in GA4

Google Analytics 4 doesn’t have a Page Timings report, so how can you monitor which pages are slow on your site?

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Posted in Marketing Meta PPC Threads

Meta could launch Threads ads this year

Meta Threads

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected.

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Posted in Marketing SEO

Brave Search unveils AI answer engine

AI lion

Brave’s new Answer with AI features uses large language models to generate answers to queries directly in the search results.

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Posted in Marketing SEO

U.S. search ad revenues hit record $88.8 billion in 2023

digital advertising

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

Continue Reading U.S. search ad revenues hit record $88.8 billion in 2023