Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing SEO

Yelp sues Google, alleging illegal dominance of local search

The lawsuit alleges illegal monopoly practices related to local search and local search advertising.

Continue Reading Yelp sues Google, alleging illegal dominance of local search
Posted in google Marketing PPC

New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

Continue Reading New Google tools to boost first-party data strategies
Posted in google Marketing PPC

Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

Continue Reading Adtech antitrust trial judge blasts Google’s business practices
Posted in Analytics & Conversion Google Ads Looker Studio Marketing PPC

Google removes Auction Insights from Looker Studio

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

Continue Reading Google removes Auction Insights from Looker Studio
Posted in Marketing PPC YouTube

Google introduces YouTube creator-based audience targeting

YouTube

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

Continue Reading Google introduces YouTube creator-based audience targeting
Posted in Marketing SEO

Survey: Google updates, self-preferencing, AI Overviews are top SEO threats

google-logo-turbulent-waters-1920

To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.

Continue Reading Survey: Google updates, self-preferencing, AI Overviews are top SEO threats
Posted in Artificial Intelligence Optimization (AIO) ChatGPT Content Marketing OpenAI SEO

ChatGPT prompts for SEO: What you need to know

ChatGPT

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

Continue Reading ChatGPT prompts for SEO: What you need to know
Posted in Marketing PPC

Google SA360 now supports Microsoft automated bidding

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.

Continue Reading Google SA360 now supports Microsoft automated bidding
Posted in google Marketing PPC video YouTube

Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

Continue Reading Report: Google encouraged advertisers to target teens on YouTube