Category: Marketing
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Yelp sues Google, alleging illegal dominance of local search

The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
New Google tools to boost first-party data strategies

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.
Adtech antitrust trial judge blasts Google’s business practices

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.
Google removes Auction Insights from Looker Studio

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
Google introduces YouTube creator-based audience targeting

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.
Survey: Google updates, self-preferencing, AI Overviews are top SEO threats

To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.
ChatGPT prompts for SEO: What you need to know

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.
Mastering email campaign execution by Edna Chavira

Don’t miss this opportunity to learn how to create more effective and engaging emails.
Google SA360 now supports Microsoft automated bidding

Google’s Search Ads 360 now offers Microsoft automated bidding integration, enabling advertisers to optimize campaigns.
Report: Google encouraged advertisers to target teens on YouTube

Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens.

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