Category: Marketing

Category Added in a WPeMatico Campaign

Posted in Marketing PPC video YouTube

YouTube escalates war on ad blockers

YouTube users who use ad blockers to avoid advertising on the platform will now see alerts or experience buffering issues.

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Posted in Marketing SEO

How to harness the power of brand mentions across the search universe

How to harness the power of brand mentions across the search universe

Tips to strategically engage with and foster organic brand mentions across various channels to boost your visibility and share of search.

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Posted in Content google Marketing SEO

Writing people-first content: A process and template

Writing people-first content: A process and template

A guide to writing helpful, reliable, people-first content that helps promote your business while ranking highly on search engines.

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Posted in Marketing Paid Social PPC TikTok

TikTok testing virtual influencers for video ads

AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
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Posted in Marketing PPC

Chase launches first bank-led media network

The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
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Posted in Artificial Intelligence Optimization (AIO) google Marketing SEO

Google CEO on the evolution of Search and SGE

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
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Posted in Facebook Instagram Marketing Meta Paid Social PPC

Meta advertisers claim sales are down and costs are up due to glitchy automated system

Advertisers claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms.
Continue Reading Meta advertisers claim sales are down and costs are up due to glitchy automated system