Category: Marketing

Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Google Merchant Center Next now allows merchants to use pre-existing Google Sheets as supplemental feeds.

Google said it is best practice to have all links present on both mobile and desktop versions.

Google Ads now offers a “segment” option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.

Customers expect fast, tailored journeys. But meeting those expectations takes more than just great products. It requires strategic, adaptable content that truly connects.

LinkedIn’s new post-boosting feature for Lead Generation allows businesses to turn organic posts into targeted ads.

Reduce your cost-per-click by improving targeting, enhancing landing page performance and leveraging AI tools.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.