Category: Marketing

Meta’s said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.

While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.

TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned.

Reddit sees advertising against over 1 billion monthly user searches as an untapped high-intent monetization opportunity.

Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.

Meta unveiled generative AI features – images and text – to help advertisers automate parts of ad creation.

Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.

Mark Irvine passed away May 2, way too soon. In this tribute to her beloved friend, Navah Hopkins says goodbye.

While it wasn’t as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)