Category: Marketing

Certain high-spending advertisers will need to transition from credit or debit card payments to bank-based payment options by July 31.

Google is making it easier for merchants to surface product listings across its surfaces through automated ‘website crawl’ feeds.

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Google’s plan to automatically pause keywords in advertisers’ accounts after 13 months of no engagement has been met with mixed reactions.

Move beyond outdated views of paid search as a perfect direct response channel and adapt to new tools and customer-centric strategies.

There’s a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?

Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.

Google Ads plans to retire the old interface and replace it with a new, more organized design for all markets.

Here are some key takeaways around SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan.