Category: Marketing
Category Added in a WPeMatico Campaign
Google expands conversion tracking for Merchant Center
Google Merchant Center will include data from Search web results and other sources, aiming to provide merchants with more comprehensive performance insights
Take your career to the next level: Become a search marketing master
Dive deep into SEO, PPC, AI, and more at the SMX Master Classes.
Microsoft AI CEO: Web content is ‘freeware’
Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Google June 2024 spam update done rolling out
This spam update took 7 days to fully roll out and is now complete.
A guide to Google Ads for regulated and sensitive categories
Advertising sensitive products on Google Ads? Learn best practices for balancing policy compliance and marketing effectiveness.
Google testing AI Overviews with link cards at the top
This makes clicking to publishers and content creators way more likely than the current version of AI Overviews.
Google Chrome mobile adds local places to Chrome Actions
Searchers with this Chrome Action enabled can quickly call, get directions and read reviews from the Chrome search bar.
New tROAS Insight Box for shopping campaigns in Google Ads
Advertisers now get enhanced visibility into ROAS performance, enabling more informed optimization decisions and reshaping tROAS strategies.
Google Ads launches Cross-Media Reach Measurement for video campaigns
This update will allow advertisers to optimize video campaigns by providing deduplicated reach and frequency data across YouTube and TV.
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