Category: Marketing

Google today launched its next big search ranking update. The November 2024 core update will take about two weeks to roll out.

Google Ads’ PMax campaigns had stable YoY ROAS and conversion rates despite rising CPCs and CPAs, Optmyzr study finds.

This update comes after Google had a temporary ban on US election based ads on Nov 5.

Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.

Understanding the concept can help you optimize ecommerce content for better alignment with Google’s AI-driven search, boosting visibility.

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers.

Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.

Here’s why Microsoft Bing is about to become your new SEO sidekick in 2025 – and how to make the most of it.

AdMob’s new app-level setting offers more control over ad experience and performance, though the default opt-in signals.