Category: Marketing
Category Added in a WPeMatico Campaign
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains

Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study
Google Ads launches Brand Recommendations powered by AI

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
Google sued by publishers over alleged pirate textbook promotion

This raises serious concerns for advertisers about brand safety, fair competition and the integrity of ad placements.
Google Ads inviting some advertisers to join Advisors Community

Select Google Ads advertisers are being offered the ‘unique opportunity’ to help shape current and unreleased products via surveys.
Perplexity Pages showing in Google AI Overviews, featured snippets

You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.
Google Search fixes issues with Site names not appearing for internal pages

This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Instagram tests unskippable video ads in main feed

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.
Google won’t index sites that do not work on mobile devices after July 5

if your website is not accessible using a mobile device, then Google will no longer index it and rank it.
Brave launches Search Ads

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.
LinkedIn shrinks link previews for organic posts

Sponsored posts will still display larger preview images, but organic posts with third-party links are now much smaller.

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