Category: Marketing

Sponsored TV ads offer brands a new way to reach streaming audiences, leveraging the ecommerce giant’s vast data for targeted advertising

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Boost company morale, attract new business, and take home the highest honor in search.

Google cites implementation challenges for indefinitely pausing the policy. It would have allowed certified advertisers to discuss opioids.

Google unveils EC Assist, a Chrome extension to help advertisers troubleshoot and optimize their Enhanced Conversions setup.

Google unveils new Merchant Center Next features and guides, simplifying product data management for online sellers.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.

Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.

Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.