Category: Marketing

Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.

Google Ads’ new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach numbers.

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.

Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.

This is a Search Labs experimental feature available on the Google App for iOS or Android.

Meta’s 2023 implementation of ‘guardrails’ for high-spending advertisers raises concerns about fairness and transparency.

Instacart’s partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

Google’s crypto ad policy allows certified and FCA-registered advertisers to promote cryptocurrency services in the UK starting this month.