Category: Marketing
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Publishers report ‘negligible’ traffic impact of Google AI Overviews

Dotdash Meredith and Ziff Davis tell shareholders that they haven’t seen any significant traffic changes due to Google’s AI Overviews.
Google Ads API v15 to sunset Sept. 25

Google sets deadline for Google Ads API v15 sunset, urging developers to upgrade to avoid service disruptions.
Creating Winning Email Marketing Welcome Sequences
Do you have a series of emails you send to new subscribers? Are they converting? In this article, you’ll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales. But […]
The post Creating Winning Email Marketing Welcome Sequences appeared first on Social Media Examiner.
FTC finalizes rule to combat fake reviews, testimonials

FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.
Report: U.S. considering forcing a Google breakup

Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
Google extends deadline for Hotel Ads commission bidding sunset

Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies amidst evolving privacy standards.
Using AI as Your Business Consultant
Wondering how AI can help you build a business? Looking for practical tips for using AI to streamline your marketing and content creation? In this article, you’ll discover how to leverage AI tools to advise you as you grow your business. Why Entrepreneurs Should Use AI Building a business involves tackling several areas you aren’t […]
The post Using AI as Your Business Consultant appeared first on Social Media Examiner.
Facebook Ads 2024 data: Clicks and conversions up, costs down

Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
The SMX Master Classes kick off next week! Don’t be left behind.

You are entering a FOMO-free zone. Secure your spot at the SMX Master Classes now for invaluable live training + Q&A!
TikTok partners with Amazon for in-app shopping

TikTok’s Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.

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