Category: Marketing

Google Performance Max is causing confusion around placement exclusions, with a notable gap between Google’s official policy and real-world evidence.

Google’s VP of global search ads reveals that AI will drive a transformation of advertising in 2025 even more significant than the mobile revolution.

Google’s revival of Tag Assistant streamlines tag management, which could help boost advertiser confidence in data accuracy and campaign performance.

How Google works, the Google leak, GEO, GSC, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2024.

Performance Max, lead gen, ChatGPT, value-based bidding, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2024.

Google will focus hard on scaling Gemini as a consumer app in 2025, CNBC reports.

Third party cookies, new GA4 dimensions, major Google Ads glitch and more. These news updates got the most pageviews on Search Engine Land in 2024.

Google Ads Brand Report is a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

There has been a major outage for ChatGPT, APIs and Sora for the past few hours.

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.