Category: Marketing

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.

Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google Analytics 4’s new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Google’s shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns.