Category: Marketing

The update took 19 days to rollout and was a pretty impactful update.

Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.

You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.

The new feature delivers category-level insights, offering actionable recommendations to optimize campaigns.

The lawsuit alleges illegal monopoly practices related to local search and local search advertising.

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

You can now create remarketing audiences based on specific YouTube creator videos, expanding targeting options beyond your own channel.

To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.