Category: Marketing
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AI search is gaining traction, but it isn’t replacing Google: Survey

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.
Google Ads simplifies conversion tracking with new tag manager feature

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.
OpenAI drops sign in requirement for ChatGPT search

You no longer need to sign up or have an account to use OpenAI’s search feature.
Google Analytics simplifies cost data import

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.
Google Ads updates Dating & Companionship Ads policy

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.
Google Merchant Center Next fixes product download frustration

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.
Phishing scam targets Microsoft Ad accounts via Google Search

Cybercriminals are exploiting Google Search ads to create sophisticated phishing traps that steal Microsoft advertising account credentials.
Google offers tagging support appointments for advertisers

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data
Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Google tests AI-generated backgrounds for Shopping Ads

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

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